Social networking could have been tailor-made for retailers. Sure, you might know your regular customers and say “hello” to them once they make their purchase. But prior to the advent of social networking, which was probably the only affordable way to keep touching them.
High end stores could maybe afford a printed newsletter every now and then.
Smaller stores with regular purchases could maybe use a loyalty card (usually with a plastic stamp for each purchase).
But very little more.
Now retailers can use various methods to keep customers loyal and informed.
Probably the simplest social networking presence to setup is just a Facebook page. They’ve an integrated process that goes step by step through the first page creation and from then on it’s only a matter of keeping the page updated and encouraging your web visitors to join your page.
The encouragement process is frequently by means of special deals and events but only for people who have signed around your page.
This technique alone can enable you to increase customer loyalty along with increase their spending.
Having said that, people can get bored quickly if all you could do together with your social networking is try to sell items to them. That’s not why they thought they logged onto Facebook – even though the number of adverts on that site inform you they are being treated more and more commercially.
Gossip is good – you are able to tell people about birthdays, your pets, even everything you did at the weekend or yesterday as long as it’s fit for public discussion!
The more you need to use your social networking to build up a connection together with your regular customers, the better.
Once you’ve accumulated a number of individuals in your company Facebook page, you may also utilize the advertising function on that site to a target more potential customers. smm panel There’s a fantastic drill down facility on the advertising panel that can help you to get this done although you’ll need to be aware that – much the same as Google’s AdWords – it’s designed to line Facebook’s pocket first and foremost so it’s best to have some assistance from a specialist if you don’t want to spend a lot more than you bargained for.
For retailers, social networking also expands to cellular phone communications.
It’s easy to ask your web visitors to sign up for texting that contain news and special deals from your own company. Provided that you keep the number of messages reasonable and the worthiness they provide high, they is an excellent way to drum up trade almost instantly.
Text messages have a top “open” rate – well over 9 out of each 10 messages sent are read within a couple of minutes of being sent.
Which means that if you’ve got a clear shop or restaurant or whatever and could make a compelling offer, you are able to change that round very quickly. It’s not unheard of for restaurants who’ve used text offers to have a queue at the door later that day. Exactly the same goes for retailers who provide a flash sale but and then people who’ve received the text.
Is Social Media a Revolutionary Force and What Does It Mean to You?
Several things happened before week. The people of Egypt removed Hosni Mubarak as their ruler and I’d dinner with senior high school friends that I had not seen for decades. What’s the bond? Social media. The best choice of Egypt’s revolt was a Google executive; I reconnected with my senior high school friends on Facebook.
I was also a member of a panel on “Just how to Use Social Media to Build Your Business.” Often when this topic is introduced to the over 40 crowd it’s viewed rather skeptically; the concern being certainly one of time and value, due to a not enough knowledge and experience.
When we think of Egypt as a comparison, consider who led the charge, who had been in the road first–the youth. Why? The old want stability and peace at any cost; the young see revolution and progress. Hope trumps experience–the youth have a passion for freedom; the old were safe in accepting the status quo, therefore ambivalent about change. Passion trumps ambivalence. Cellphones, Twitter, Facebook and the Internet all made these changes in the Arab world possible. Social networking is just a revolutionary force.
How have you been embracing and implementing social networking in your organization and personal branding? Social networking is an invaluable tool for building your reputation, engaging new, prospective customers and gaining real-time feedback. You are able to experience exponential returns in your customer base that will not be possible through any other means free to you other than time. So, when you’re not on LinkedIn, Facebook, Twitter or some other social networking platforms you are standing still, maintaining the status quo-at least before the younger, more forward-thinking competitor dethrones you. A recent Harris Poll indicated that 78% of Millennials, the very first generation to be raised with online media, actively use social media. Including blogs, social support systems and photo and video sharing sites.