Let’s say you place up a company that offers really swell skateboards. You’re even savvy enough to market your skateboards on the Internet by establishing a web site and getting help from the Search Engine Optimization business to help your website reach leading ranks searching engine results. To bask in your company’s advertising success, you use one of your keywords– buy really swell skateboards– on Google. What do you discover?
Sure, you’re # 1 as it pertains to the search outcomes web page, however just on the top of link for your internet site, you will find a small box that says, “Shopping outcomes for buy totally cool skateboards” and a listing of other sites that likewise sell skateboards. What happened? Did the SEO company make a move incorrect? Why aren’t you placed first?
This occurred because, back 2007, Google followed a fresh algorithm that basically collated data from every part of Google’s search database. This consisted of photo search, video search, and even Google Shopping. Which means that besides the website search so it normally does, it will display results so it considers pertinent above your coveted # 1 spot.
Don’t hop off a link just yet. In the event that you click on a few of the links specified under “Shopping outcomes for… ” you’re going to note that several of them are from Amazon.com or something similar. Google Shopping isn’t a seller– it’s a comparison shopping engine, google keyword search volume api meaning vendors put it to use to point people with their internet sites. So how could you do the exact same?
This process is called data feed management. It’s essentially providing a listing of your products and its rates to Google and letting them run their magic. In this manner, when someone searches on Google for truly cool skateboards, Google would are in possession of a listing of the skateboards that you offer and will include this in their search results. The same also concerns other comparison shopping engines like Shopzilla and Price Grabber.
However, simply submitting your product feed to the comparison shopping search engine would not guarantee a top rank. Just like SEO, data feed management features marketing. Meta-tags, keywords, page titles– all of these Search Engine Optimization principles have their corresponding equivalents in the realm of data feed optimization. Starting the information will be too troublesome so right here’s a tip: hire a company that targets data feed optimization. They may understand precisely how to create your organization to the very best using their data feed management skills.