As an entrepreneur or small business owner if you are not using it to grow your own business you are missing out. I am sure you have seen the numbers by now. In 2015, 73 percent of U.S. Americans needed a social media profile, representing a six percent growth compared to the previous year according to Statista. The numbers do not lie. Social media is a way of life all over the planet.
As an entrepreneur or small business owner if you’re not using social presence online to grow your business you are missing out. By 2017, the global social network audience will complete 2.55 billion, – according to Emarketer.
Here I’ve listed my simple 5 step process for creating a strategy for social media marketing.
1. Identify your goals.
For every business there should be a mission. For every mission there must be a goal. What’s the positive outcome or end goal which you want to achieve? You might want to become internet famous, you might want to get speaking gigs, you may want to market a book or training program or you may just want more customers. Whatever it’s you must write down your targets and also the logic behind them. Understanding where you want to go and how you are going to get there will help you formulate the best strategy and path you should take.
Get Brand Clarity.
Get clear on your own brand before you put it on the market. Answer these 3 major questions. What do you do? Who do you help? What do you really want to be famous for? As soon as you are able to clearly articulate the answers to those queries, you can convey that on social media or in front of anybody.
Master the art of Pull Marketing.
Pull marketing is about customer attraction. Your purpose is to have ideal prospects able to clearly see themselves on your business model. They need to have the ability to observe that your company provides exactly what they have been searching for.
Social platforms are a great tool for using pull marketing tactics. Whether you run advertisements or create a survey, survey,best smm panel or contest you can get targeted prospects using social media advertising and messaging. The important thing is crafting messages that your target market will respond to.
Connect and build relationships.
In order to sell anything to anybody you need to have a reliable relationship. This concept holds true on-line as well. In such group you may converse and have electronic discussions with people and demonstrate your experience. On social sites like Instagram and Pinterest, you have to use hashtags. On Twitter you use hashtags and lists to participate with other people.
Whatever platform you are on, make certain to showcase what’s unique about you. You must be able to clearly articulate your unique sales proposition. When people don’t understand what’s different about you, they decrease your merchandise or services to price.
Another fantastic way to build relationships with people on social media is to followalong with comment and share their content. On every social media platform, there’s an opportunity to provide feedback by discussing, commenting or clicking on a button to enjoy the message. When you show up on that individual’s social media page, then they are sure to notice you, earlier or later.
5. Create an action plan and articles marketing calendar.
Using social media could be overwhelming. That’s precisely why you want a social media action plan along with a content marketing calendar. How are you going to combine social media in along with your overall marketing plan? You must realize that marketing functions best when you have a few strategies complimenting one another and working together.
The number one reason why you have to put together an action plan is since, your perfect customers are searching for you online. For instance: You are a health & health life coach specializing in nutrition and teaching people how to lose weight without dieting and also have a greater relationship with meals. Your prospect is on-line searching for key words like weight loss, healthy foods, life coach, diet and health. As an entrepreneur in that space, you must appear at the search when the prospects go looking for a solution for their problems.
For each and every industry, there are people looking for answers to certain problems. Social media provides you a exceptional chance to communicate frequently with your target audience on a vast array of topics.
As you can see, using social media as a method to cultivate your business needs you to go back to the fundamentals and understand marketing 101. Once you complete each of the steps above, you will have a better handle on how best to incorporate social media to grow your business.